Logo Refresh for Nightlight Electrical

3 days ago
3 min read

The Challenge

Nightlight Electrical came to us with an established black and white logo that had served the business well over time. The logo was clear, recognisable, and professional — but the client felt it was time for an evolution.

The brief was not to redesign the logo from scratch, but to refresh it by introducing colour, giving the brand more visual impact while maintaining familiarity. As Nightlight Electrical operates in a practical, professional trade, it was essential that any changes felt considered, confident, and appropriate for the industry.

The challenge was to enhance the logo without overcomplicating it or losing the identity customers already recognised.

Our Approach

We began with a collaborative discussion to understand exactly what Nightlight Electrical wanted to achieve with the refresh. Key points included:

Keeping the existing logo structure intact
Introducing colour in a way that felt modern but not distracting
Ensuring the logo would work across multiple formats, including vehicles, workwear, signage, and digital platforms

Rather than jumping straight into one solution, we took time to explore how colour could be introduced subtly and effectively. This included considering:

Which parts of the logo should carry colour
Whether colour should be bold or understated
How the logo would appear on light and dark backgrounds

Our goal was to present options that evolved the brand while still feeling familiar.

Exploring Colour Options

We created five initial colour options, each applied in a few different ways within the logo. This allowed the client to see how colour placement and balance could change the overall feel of the brand.

Each option was designed to reflect different qualities:

Trust and reliability
Energy and visibility
Professionalism and clarity

By presenting multiple variations, Nightlight Electrical could clearly compare how each colour direction affected the logo’s personality and usability. This stage was key in narrowing down what worked and what didn’t.

Client Feedback & Refinement

After reviewing the first set of options, the client felt that while the colours were heading in the right direction, they needed to be slightly different to fully capture the brand’s identity.

Rather than forcing a decision, we took this feedback as an opportunity to refine the designs further. Based on our discussions, we explored the idea of using two colours blended together, rather than a single flat colour.

We developed several new logo options featuring subtle two-colour gradients, allowing for more depth and visual interest while still keeping the logo clean and professional.

The Final Choice

From the refined options, Nightlight Electrical chose a blue-to-yellow gradient.

This combination worked particularly well for several reasons:

Blue conveys trust, reliability, and professionalism, essential qualities for an electrical business
Yellow adds warmth, energy, and visibility, helping the logo stand out without feeling overpowering
The gradient introduces a modern touch while remaining practical and versatile

The final result was a logo that felt evolved rather than replaced, bringing new life to the brand while respecting its original foundations.

The Result

The refreshed Nightlight Electrical logo now:

Has increased visual impact
Feels more modern and dynamic
Retains brand recognition
Works across multiple applications

Most importantly, the client felt confident that the updated logo represented their business as it continues to grow.

Problem Solved

This case study highlights the importance of thoughtful evolution in branding. A logo refresh doesn’t always require a full redesign. Sometimes, carefully introduced colour and collaborative refinement can make all the difference.

By listening to the client, exploring options, and refining based on feedback, we delivered a solution that met both creative and practical goals.

Another problem solved.