Case Study: Learn with Ian – Building a Brand for a New Driving School

Ian McKee is a qualified driving instructor who, after working with a large driving school, decided to launch his own independent business. Based in Alton, Ian wanted to create a brand that would feel approachable and trustworthy – appealing both to parents of 17-year-olds starting their driving journey, and to older learners looking to build confidence on the road.

The Brief

Ian came to us with a blank slate. He needed everything; a business name, logo, website, and printed stationery to establish his new venture and stand out locally. The brand needed to strike the right balance: friendly and reassuring, while also professional and dependable.

Our Approach

We began by developing a mood board of potential names and taglines, exploring options that communicated safety, confidence, and a supportive learning environment. After reviewing a shortlist together, Ian chose a combination that felt just right: Learn with Ian – Safe Driving for Life.

With the name and tagline in place, we moved on to logo design. We presented six initial concepts, then refined three based on Ian’s feedback before arriving at the final logo. The design captured his approachable, professional personality and gave the new business a strong identity to build on.

Once approved, we extended the branding across:

• A clean, user-friendly website designed to attract and reassure learners and parents

• Professionally printed business cards for networking and recommendations

• Branded gift vouchers to expand referral opportunities

• A vehicle livery visual showing how the logo could be applied to Ian’s instructor car for maximum visibility on the road

The Final Result

The finished brand gave Ian everything he needed to launch his new business with confidence. From a memorable name to professional, cohesive branding, Learn with Ian was ready to hit the road as a trusted local driving school.

Print + Design It helped me get started with my new business - company name, logo design, website and email, business cards and gift vouchers. Brilliant through the whole process, highlighting details that would’ve never crossed my mind. Couldn’t have done it in such a professional way without them and cannot recommend them highly enough! - Ian McKee

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