How to Plan the Perfect Exhibition Stand for Your Business

katie8588
Jun 3
3 min read

Attending an exhibition is a fantastic opportunity to showcase your business, connect with potential customers, and strengthen your brand presence. However, to make the most of your investment, careful planning is essential—especially when it comes to your stand. At Print and Design It, we know how crucial it is to create an eye-catching and functional display that draws in visitors and leaves a lasting impression. Here’s our step-by-step guide to planning an exhibition stand that works for you.

1. Set Your Objectives

Before designing your stand, define your exhibition goals. Are you looking to generate leads, increase brand awareness, launch a new product, or network with industry professionals? Your objectives will shape the design, messaging, and overall strategy of your stand.

2. Choose the Right Stand Space

Exhibition halls offer various stand sizes and locations. If possible, book early to secure a prime position with high foot traffic. Consider:

Corner stands – More visibility from multiple directions.
End of an aisle – Better accessibility and space for engagement.
Near key attractions – Placing your stand near food courts, seminar areas, or major industry players can increase exposure.

We designed and produced a fabric display wall and two roller banners for Runfold Plastics exhibition stand. These are great solutions for lightweight, eye-catching exhibition displays.

3. Design an Eye-Catching Stand

Your stand should be visually striking and reflect your brand identity. Key elements include:

High-quality printed graphics – Vibrant banners, backdrops, and posters.
Clear branding – Your logo, colours, and messaging should be instantly recognisable.
Engaging visuals – Interactive screens, product displays, and demonstration areas.
Practical layout – Ensure easy access, comfortable spacing, and designated areas for conversations.

We designed and produced a roller banner, table cloth and table stands for 365 Consultants & Training for their exhibition stand. Their brand really stands out on these products and enhances the small space they were allocated.

4. Invest in Quality Print and Display Materials

At Print and Design It, we specialise in exhibition print solutions, including:

Roller banners
Pop-up displays
Custom backdrops
Branded tablecloths and signage

High-quality materials not only enhance your stand’s appeal but also reinforce professionalism and credibility.

5. Plan Your Marketing Materials

Prepare printed materials to distribute at the event. Essential items include:

Brochures and flyers – Clearly outlining your services or products.
Business cards – A must-have for networking.
Promotional giveaways – Branded pens, notebooks, or tote bags can keep your business top-of-mind.

6. Engage Visitors with Interactive Elements

To make your stand stand out, consider:

Live demonstrations or product samples
Competitions and giveaways
QR codes linking to exclusive content or discounts
A social media campaign encouraging attendees to tag your business

7. Train Your Team

Your exhibition stand is only as good as the people representing it. Ensure your team is:

Well-versed in your products and services
Friendly and approachable
Prepared with an elevator pitch to engage visitors effectively

8. Follow Up After the Event

Gather leads and make sure to follow up promptly. Whether through email, social media, or a phone call, a timely follow-up can turn exhibition contacts into valuable customers.

Let’s Make Your Next Exhibition a Success!

Planning an exhibition stand may seem daunting, but with the right preparation and high-quality print materials, you can create a powerful presence. Need help designing and printing your exhibition materials? Print and Design It has you covered! Contact us today to discuss your requirements and make your stand a showstopper.