The Tantum Trust, previously known as Bordon, Liphook, Haslemere Charity, have given back over £1.25 million to the local community in the form of grants to families, individuals and community groups.
The Bordon, Liphook and Haslemere Charity approached Print and Design IT in need of a rebrand due to the the charity having a low profile among potential donors, potential customers, those needing assistance and potential volunteers. They felt that the name Bordon, Liphook and Haslemere Charity had no impact and didn't carry a corporate identity. The decision was made to re-name the charity to 'The Tantum Trust', providing homage to the founder, Carl Tantum.
To coincide with the new name, the charity needed a new look to be used on their website, stationery, point-of-sale materials etc. They requested creative but practical ideas to rebrand the charity.
We approached the design with the mind of creating a brand that worked to represent the values of the Tantum Trust whilst also being friendly and approachable to the public using the shops.
The Final Result
The graphic and colour-way align to create the brand personality with the message of "help" at the fore, and the strap-line ties the work to the local community, of which the shops are a big part.