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Case Study: Shanghai Austar Exhibition Collateral

Shanghai Austar Lighting Electrical Industry Co., Ltd are a high-tech enterprise focused on the manufacture of traffic signals and other LED lighting products. They approached Print + Design IT to design and produce a few items for their first exhibition show in the UK.

The Brief

  • Adapt the logo from Mandarin to English

  • Design and produce a fabric backdrop to hang on their exhibition stand

  • Design and produce a table cloth for the stand

  • Design and produce a brochure to hand out at the event

Our Approach

We held an initial zoom meeting with the company, who are based in China, to discuss their requirements and to also share some information about who we are and what we do. After initial discussions, we put together a proposal of our plan of action to achieve all relevant elements within the short timeframe we were given. Providing a strict timeline really helped us to achieve the deadline and also helped our client organise the elements they needed to provide for the final outcome.

The Final Result

We achieved the deadline whilst also producing all elements to a high standard and to the specifications provided by our client.

"We gave the team at Print + Design It a very rough outline and short timeline for them to work within. Despite these challenges they rose to the task and produced very professional materials for us, with very little guidance. They were a pleasure to work with and come highly recommended. I’m very much looking forward to our next project together!" - Ben Carter, Shanghai Austar Lighting Electrical Industry Co.

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