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Case Study: New Business Collateral - Back to Action

Back to Action are a new business based in Farnham, Hampshire which specialise in physiotherapy, sports injuries and all musculoskeletal conditions. They aim to help all individuals achieve their personal goals, however big or small. Back to Action approached us to help launch their new business by designing their branding.


The Brief

  • Design a logo and brand for the new business whose target audience is gym users around 25 to 40 years of age, sports teams and private medical clients within a 5 mile radius.

  • Design and produce collateral such as pull up banners, signage, and clothing.


Our Approach

After an initial meeting with our new client where we discussed their target audience, USP and what they envisioned, we proceeded to produce several different logo designs of which one was chosen to move forward with. The next step was to design the different medias they required such as pull up banners, signage and clothing. We worked closely with Back to Action throughout the process to ensure everything we were producing exceeded their expectations.


The Final Result

The branding, logo and collateral were greatly received by Back to Action and are featuring in their facility in Farnham.


'I was recommended Print + Design IT for the start-up of my new physiotherapy and sports injuries business. Initially, I was invited in for a meeting to meet the team and work towards ideas I wanted to convey through my business. They were exceptionally helpful and creative around producing a brand which I'm proud of today. In addition to the branding, the quality and range of products they were able to produce in a short space of time was fantastic and well received by many of my clients and business contacts. I look forward to working with them in the future to help with further branding and product design.' - Luke Jones, Back to Action.

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